VALUE INNOVATION TECHNOLOGIES
Background
Value Innovation Technologies (VIT) needed a brand makeover. In particular, they needed an updated website that would speak to their audience and be user-friendly. Critical information that should have been upfront was buried in the website.
VIT is an award-winning SaaS (software-as-a-service) technology and business process automation company, so as you can imagine, we needed to be able to tell their story effectively and efficiently. They also needed a way to capture leads right off the bat.
Results
The Moonbus created a website that told their complete story on the homepage. With a copy rewrite and the use of videos, icons, and color, we added some much-needed visual diversity to the site.
A pop-up was also added to the homepage to capture leads.
To date, VIT has generated new business and has branched into creating Buyer Ready B2B Marketplaces that sell to corporations, municipalities, and government agencies, providing smaller vendors the opportunity to sell to these larger buyers.
