Video Marketing

Everything you need to succeed online.

Are you effectively educating your audience?

Video marketing uses video to promote your brand, product, service, or message. It educates your audience and helps increase engagement on social and digital channels. Video marketing isn’t only about sales; you can use it to encourage website visits, social media engagement, email signups, and improve customer service. 

Videos are Effective

  • 97% of marketers agree that video helps customers better understand their products. Nothing beats a close-up look at the product you’re promoting, not even the most descriptive copy.

  • Also, videos have the highest information retention rate of any media. Your audience retains 95% of your message when watching a video but only 10% when they read text. 

Videos Boost Conversion

  • About half of Internet shoppers now look for product-related videos before purchasing, and 90% say demo videos are helpful. What’s more?

  • 85% of those consumers are more likely to buy after watching a product demo. So, if you have a product or landing page that hasn’t been doing so well, it might be time to add a product demo video or an explainer video. Several studies have found that sales pages with videos convert better than those without. There may be several reasons for this, but one of them is that videos keep visitors on your page longer.

Videos are Great for SEO

Videos now appear in 70% of the top 100 Google search result listings. Search engine bots can transcribe your video’s audio and serve it to the right audience. Adding videos to your marketing campaign makes it more discoverable, allowing you to generate free traffic. You can increase your website visits by adding your link to the description of properly optimized videos that target your audience.

Video Complements Other Marketing Strategies

It’s not difficult to add videos to your existing marketing strategies. For instance, you can make a video version of your blog and add it or post it to YouTube with a link to your site. Videos can also improve email click-through and open ratios. Including the word “video” in the subject line can help increase open rates by 19%, boost click-through rates by 65%, and reduce un-subscriptions by 26%.