Digital Marketing Services

Business Profile Questionnaire

Thank you for doing business with us -- we're excited to get to know you and your business. Our mission is to help you monitor, manage, and build your online presence with a series of powerful tools that are easy to master (even for the non-technophiles among us).

These questions will expedite your onboarding process and give us a first-hand look at your business. The quality of your responses will impact our understanding of your business and the data we find, so please take the time to provide informative answers.

Please note that not all the questions will be applicable. You might be unable to/or not need to answer certain questions if your business is brand new, the type you own you own, or what services you’ve requested. However, please make sure you answer all required (*) questions.

GENERAL INFORMATION

Business Name

Contact Name

First Name

Last Name

ANCHOR DATA

This information will be used across all our platforms. It is your business's basic information, and we will need all of it to manage your online presence successfully.

Business Categories

Example: Food & Dining, Health Care, Entertainment, Real Estate…

Business Phone Number

Business Address

Please include mailing as well as physical if they are different.

The URL of your current website. If you have a website that is live, please provide the URL.

http://

Hours of Operation

ADDITIONAL INFORMATION

The following questions will give us greater details about your business, products, services, and competition.

Top 3 Competitors

Adding competitors will help us understand how popular your brand is compared to your competitors.

Common Business Names

Enter any informal names that people use when referring to your business. For example, “Joe’s Shoes” instead of “Joe’s Shoe Company Inc.”

Your Business Slogan or Motto

Products/Services Sold

Mention both your basic products and services (haircuts, burgers, real estate, app development, etc.), as well as any unique brands, exclusive products, or one-of-a-kind services you offer.

What is your target demographic?

Male, Female, Age, Industry, Interest, etc.

Reasons why people should choose your company.

What's your competitive advantage? Do you have outstanding customer support? Are you involved in the community? Tell us why your products/services are superior to your competitors.

What improvements would you like to see in your business over the next year?

List the key people in your business and how long they have been with your company. What makes them invaluable?

Do you belong to any associations? If so, what are their website URLs?

Do you sponsor events, teams, clubs, groups, charity, or non-profit organizations?

Is there any relevant content to your brand that is not specified above?

New products you sell, any philanthropy work, etc.

GOOGLE BUSINESS PROFILE

We might need to claim or create your Google Business Profile. We will need your Google credentials to do so. Please provide a Gmail address that we can use on your behalf.

Google Email

Google Password

SOCIAL MEDIA

We will require access to your social media accounts so that we may post content on your behalf.

Does your business have a Facebook Page? It must be a business page and not a personal account. If yes, please enter the URL for your Facebook Page.

http://

If you don’t have one, we can set that up for you. Would you like us to set one up?

Do you have any other social media accounts? If yes, please paste the URLs below and provide usernames and passwords.

What content would you like for us to post on your behalf?

Are you comfortable with us posting about trending topics?

Any additional thoughts on social media content?

REVIEW MANAGEMENT

In this section, we will be asking you a few questions to help us manage your reviews. Please submit the credentials of any accounts that you might have with the following review sites. These credentials are required for us to respond on your behalf. We will work with you to obtain these if you do not have them. Please note the below sites might not be applicable to all businesses.

Yelp Business Username & Password

Trip Advisor Username & Password

Yahoo Local Username & Password

If there are other/different platforms that you use, please provide us with the URLs, usernames & passwords.

ASSETS

Please provide a Dropbox or Google Drive Folder with business logos. Preferably, .png and .jpg files. If you have a Brand Book or Logo Guidelines, please drop that in the folder as well. If you have any videos or images that can be used in social posts, ads, etc., please include these in the Google Drive or Dropbox Folder.

http://

What tone of voice would you like us to use? Authoritative, Caring, Cheerful, Coarse, Conservative, Conversational, Casual, Dry, Edgy, Enthusiastic, Formal, Frank, Friendly, Fun, Funny, Humorous, Informative, Irreverent, Matter of fact, Nostalgic, Passionate, Playful, Professional, Provocative, Quirky, Respectful, Romantic, Sarcastic, Serious, Smart, Snarky, Sympathetic, Trendy, Trustworthy, Unapologetic, Upbeat, or Witty.

Please choose up the three.