Digital Marketing ServicesBrand Discovery Questionnaire Thank you for doing business with us - we are excited to collaborate with you on your Brand Strategy. We've put together some important, thought-provoking questions that will help us get things started for our Brand Discovery Session. Please answer all of the following questions. Once we’ve received your responses, we can schedule a time for our workshop. Name First Name Last Name Email Phone (###) ### #### Tell Us About You and Your Business What is the story of your behind your business? What is the story behind the name? Where do you see your business in the next few years? In 1, 5 and 10 years? What are the core principles (values) that motivate your business? What is the purpose of your business? Why was it started? What is the biggest value you bring to the end user(s)? What problem are you solving for people? Before you solve their problem how do they feel? And once you’ve solved their problem, how do you want them to feel? What do you want them to say about your business and their experience with your business? Stakeholders and End Users Who are your current stakeholders and end users? Please describe in detail. How would the stakeholders and end users describe themselves? What motivates them? How do they find out about your business? Why do your stakeholders and end users choose you? Comparable Organizations What are some of the other companies that do what your business does? Are there any companies you admire, or fear? Why? How is your business different from these other companies? How are you similar to these other companies? Why would a stakeholder or end user choose your business over others? Brand Personality What other brands feel like your business? Who would you want to emulate if you could? What about them feels similar to you? Tell us about the personality of your business? Can you describe your business in 5 adjectives? What kind of style do you feel your business has? And Finally... Do you have any market research about your target audience or your business that you can share? If so, please send by email. Is there anything else you’d like us to consider? Do you have any inspiration that you'd like to share? Thank you!
