What are Listings, and Why Do They Matter?
Listings are an online summary of essential information for your business that serves as a powerful tool to help customers find you online and in real life. Here’s what you need to know:
NAP
No, we didn’t fall asleep on the keyboard. NAP is the acronym that explains all the information to be included in business listings. NAP = Name + Address + Phone Number
These three pieces of information are the business listings starter pack. They provide the essential information potential customers need to research, contact and locate your business. Want to score some major bonus points? Include your website and information like hours of operation in business listings—this interests your customers the most.
Will my listings work?
The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including online business directories, search engines, navigation systems, voice search, mobile apps, maps, and social sites. When it comes to listings presence, more is definitely better. Listings on as many sources as possible will create multiple avenues for consumers to find your business. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?
Why are listings important?
Listings with good presence and accuracy will undoubtedly pay off for your business. Here’s how…
No more hide and seek.
Just as the brightly lit bat signal guides everyone’s favorite caped crusader, accurate and readily available listings will help guide consumers right to your business’s doorsteps or online business. If a business’s listing is incorrect or missing, most consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures customers are actually able to find you online or at your brick-and-mortar locations while they’re open for business. This means money in the business owner’s pocket, and, just as importantly, it means the business can be reviewed.
“In my humble opinion….”
An ample review pipeline is essential for developing a business’s online reputation and fostering brand loyalty. Reviews allow customers to communicate their experience with a business to potential buyers, but if consumers can’t find a business listed online, their opinion of it won’t be well-informed. Accurate listings create the opportunity for transparency between businesses and consumers in the form of reviews, and the availability of this information will help increase a business’s visibility.
All aboard the search engine.
Consistent, accurate listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results. Search engine optimization is a complex tool, so why not take advantage of it by simply ensuring your business is listed accurately? Increased visibility means more customers, and what business owner doesn’t want that?
Now what?
This listings low-down provides a basic definition and describes the benefits of business listings. Create listings on sites worth lots of points – like Google -- to improve your listings score. We’ve ranked them by importance using a lot of key factors—how many sites reference them, traffic, demographics, and more. Let the Moonbus Small Business Consultancy help your business with Listings Management.